How to make sure your TikTok and Meta ads are BFCM ready

How to make sure your TikTok and Meta ads are BFCM ready

The BFCM shopping rush is just around the corner, and if you're feeling a mix of excitement and "OMG, are we ready?"—don’t worry, we've got your back! In our recent webinar, we dived deep into how brands can absolutely nail it on TikTok and Meta and get ahead.

Here’s what Ashley from Social Tale and James from Rainy City had to say about smashing BFCM on TikTok and Meta, plus some great advice for brands selling toys or high-ticket items!

TikTok Shop Tactics: Be Ready for Prime Time‍

TikTok is THE platform to watch this BFCM, and Ashley gave us some key insights on how brands can make the most of it:

• Plan ahead, but stay flexible: Yes, you want to prep your content, but make sure you’re also ready to react to those viral moments. If a creator hits it big with your product, keep the momentum going! Start ramping up your TikTok presence with 2-3 posts a day in the lead-up to Black Friday. And hey, if you can go live regularly, even better.
• Go live, and keep it real: You don’t need a fancy studio. Even going live from your warehouse packing orders can engage customers. TikTok LOVES real, unpolished content. And hey, some brands are even doing 24-hour lives for BFCM—crazy, but effective!
• Work with creators EARLY: Ashley reminded us that creators are swamped during this season. Brief your key creators now, and get them in the loop with your Black Friday offers. A mix of evergreen content and BFCM-specific posts is the perfect balance.

💬Audience Question👇‍

We had a great question from a toy brand during the Q&A. How can you make your TikTok and Meta campaigns more family-friendly and resonate with both kids and parents?

• Be authentic: Parents love seeing real kids using your toys. If you can, feature real-life demos from families. You don’t need slick, overproduced videos—parents relate to other parents.
• UGC is your best friend: Partner with creators who are parents themselves. If they love your product, their followers (aka your target audience!) are more likely to trust them. You’re not just selling toys—you’re selling fun, learning, and connection!

Meta Ads: Smart Strategies for Big Wins

• Don’t over-discount your high-ticket items: You don’t have to offer a huge discount to be successful. Instead, focus on nurturing your audience throughout the year so that they’re ready to buy when BFCM hits.
• Warm up your audience NOW: Start running ads to get people familiar with your brand. Even if you’re not promoting deals just yet, build that audience so they’re primed and ready when the big weekend arrives.
• Use your best content: James reminded us not to reinvent the wheel. Reuse your top-performing ads from the year, but give them a Black Friday twist—think quick overlays or simple promo messages. And don’t forget, retarget, retarget, retarget!

💬Audience Question👇

One brand asked about selling higher-ticket items during BFCM. The response? It’s all about building trust:

• Use lives to show off your products: Whether it's treadmills, fancy tech, or premium beauty products, live demos can show off every angle, answer questions in real-time, and handle any objections customers might have.
• Nurture that relationship: High-ticket items often aren’t impulse buys, but BFCM can be the nudge people need. James talked about how brands like Gymshark build hype weeks in advance and how people often wait for that final Black Friday push to make their purchase. Make sure you’re nurturing your community with email campaigns, retargeting ads, and even some teaser offers!

Key Takeaways You Need to Put Into Action Now:

• Lean Into What Worked Last Year: Don’t overthink it—go back to last year’s top performers. Whether it was your evergreen ads or offer-based creatives, turn them back on and let them ride. The holiday season is the time to double down on what’s already proven to work.
• Keep Evergreen Ads Running: Instead of burning money on high-production shoots, stick with your evergreen content. Add some holiday-themed tweaks like Black Friday overlays, but keep your core ads running. They’re consistent winners, so don’t turn them off.
• Adjust to Your Audience’s Gifting Habits: Check your audience breakdown on Meta. If your product shifts to a more female-skewed audience during gifting season, switch up your creatives to reflect that. Use messaging that speaks to gift-givers, like “The perfect gift for him.”
• Add Simple Holiday Hooks: Refresh your current ads by adding seasonal hooks like “Best Black Friday Deal” or “Perfect Holiday Gift.” You don’t need new assets—just smart, holiday-specific tweaks to boost engagement.
• Simplify Your Offer and User Journey: Don’t overcomplicate your offers or user experience. Make sure your Black Friday deals are clear, and test your funnel to ensure it is friction-free. The smoother the process, the higher your conversion rates.

The overall theme is that you can make the most of your Black Friday campaigns without overhauling your strategy.

Use what has worked in the past and don’t try to reinvent the wheel.

If you need more tailored advice or want to dive deeper into your BFCM strategy, feel free to reach out to Ashley at Social Tale or reach out to James and his team at Rainy City.

Let’s make this your best Black Friday/Cyber Monday yet!

‍