Are you ready to go mobile-first? 75% of shoppers have already switched!

Where do you make purchases - on your phone or laptop?

Previously it was always a case of the computers and laptops were for making purchases whilst your phone was simply for calling. 

However, that has now shifted into a mobile-first world. Did you know that around 75% of customers are shopping via mobile devices because it saves time? If your mobile experience is lagging, it's time to optimise it. 

With an average e-commerce conversion rate of just 2.5% to 3%, every element of your mobile site must be optimised to convert every possible visitor. 

Let's get into some best practices that could help you edge out the competition.

Speed is king 🚀

A Google study revealed that cutting down load time from 13 seconds to 10 seconds could boost customer advocacy by 10%. Reducing it further to three seconds boosts advocacy by a whopping 26%! Lightning-fast load times aren’t just nice, they’re necessary.

One-page checkout 🛒

Simplify the path to purchase. A one-page checkout minimises steps and reduces the risk of cart abandonment.

High-quality images and zoom 🔍

Product visualisation is key. Use high-quality images and enable zoom functionality to allow customers to view product details clearly, enhancing trust and reducing returns.

Responsive design 📱

Our site must look great and function flawlessly on any device. Responsive design adapts to any screen, ensuring a seamless user experience that can increase engagement and conversion rates.

Simplified navigation 🧭

Mobile users don’t want to hunt through menus. A clean, clear navigation system, with a sticky header and a prominent search bar, can guide them directly to what they need.

Clear, concise descriptions ✍️

Space is limited, and attention spans on mobile are short. Keep your product descriptions brief but informative - highlight essential features and benefits crisply.

Security features 🔒

Highlight security badges and trust seals during the checkout process. This reassures customers that their transactions and personal data are safe, which is crucial for conversion.

Leverage personalisation 🌟

Tailor recommendations and content based on user behaviour and past interactions. Personalisation isn’t just a buzzword - it’s a proven strategy to increase relevance and drive sales.

Remember, the mobile shopping landscape is always evolving. Use A/B testing to try out new features and interfaces and see what resonates best with your audience. Stay agile—keep what works, ditch what doesn’t, and always be on the lookout for new ways to delight your mobile shoppers.